Good afternoon. You may have heard that 7UP was invented in 1929 by Charles Leiper Grigg, who unfortunately worked as an advertising manager for Whistle Orange Soda. Before leaving, he invented his own lemon drink, called Howdy. So Grigg decided to make a new drink. Although there were already about 600 other lemon-lime sodas, he dived into the citrus waters and created another one anyway. But this time it was different. 7up, which was not always called 7UP, made a splash for various reasons, and thus a market leader was born.